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Google Analytics Web Leads |
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Google Analytics Traffic
Obviously when you think of using Google Analytics the first thing that comes to mine is not lead Generation. While creating monthly Key Performance Indicators I continued digging into the available information in Google Analytics. I realized how valuable the Network Traffic data would be to our sales staff. Using a combination of the Network Traffic data and the Map overlay feature to drill down to specific states I was able to create automated emails of this traffic and have it emailed to the individual sales reps in charge of those territories.
This is an example of a company that was identified by Google analytics when they visited the website. As you can see it identified traffic from Google Headquarters and tells us the frequency of their visits. The pages they landed on when they visited the website and the amount of time they spent on the site. |